Thursday, April 10, 2014
Knowing What Makes Your Business Different
How your business is different?
Whatever your business is, chances are, you're not the only one doing it. Today's consumers have plenty of options when it comes to everything from hiring a plumber to going out to eat. So, how would you like your business to be different? Will you work freaky-fast? Are you super friendly? Do you take your time, but do the job right? You have to figure this out yourself before you can convey it to your customers.
What is your competition doing?
Yes, you should be checking out the competition to see what they're doing right and what they're doing wrong. You can do this by researching your competition and reading through their reviews. Are their several complaints about their workers being unfriendly? Then make it a point to show people that your business is super friendly.
What do your customers care about?
Sometimes, your customers don't care about the same things that you care about. Maybe you pride yourselves on how fast you can do a job, but if customers are complaining that your work is not successful, maybe you should instead focus on doing the job right instead of doing it quickly. People may value different things in different companies, so find out what your customers care about by distributing surveys.
Are you being honest?
If you are a small business, you have the opportunity to be more personal with your customers, so take advantage of this by being honest and transparent and sticking to your what makes you different. Always be prepared to explain why your business is better than the competition without bashing them.
Is everyone on the same page?
Be sure to have a written list of what makes your business different and better than the competition so that all employees are conveying the same message to your customers. Use this information as content for your website, local listings, social media pages, and other marketing campaigns.
If you know what makes your business different, you do that thing very well, and you effectively communicate this to potential customers, you'll build a good reputation in your area and start giving your competition some real competition.