Thursday, March 27, 2014
Why Your Business Should Be Using Online Coupon Marketing
Maybe your business utilizes a coupon mailing marketing strategy, but are you tapping into the advertising platform where most consumers are actually searching for coupons? Yes, I'm talking about the internet! As more and more people are relying on mobile devices to keep their life organized, it makes sense that online coupon redemption rates are skyrocketing. Even if you have coupons on your website, you should be placing your online coupons on other sites like www.SuperSavings.com in order for more people to find them. In case you're still not convinced, here are a few reasons that you should be using online coupon marketing:
The Power of Coupons: How many times have you tried a new restaurant just because you had a coupon? I know that I have countless times! Studies show that coupons are second only to word-of-mouth when it comes to influencing consumer purchasing decisions. Recommendations from trusted friends are influential, but many people are surprised to learn that coupons carry a similar power.
Coupon Marketing is One of the Only Measurable Forms of Marketing: Most advertising and marketing is impossible to accurately measure, but coupons can be easily tracked by redemption rate and redemption location, giving you valuable insight into your consumer and justifying your marketing budget.
Coupons Offer a One-On-One Personal Moment: Unlike print ads, radio, TV, and most other forms of advertising, coupons offer a private, distraction-free communication moment. Whether the consumer prints out the coupon or pulls it up on his mobile device, a coupon in a consumer's hand offers an opportunity to establish your brand and share detailed information.
Check out www.SuperSavings.com today to see how your online coupon marketing campaign could look!