Be Personal: Depending on the size and popularity of your company, you should make an attempt to interact with each potential customer who posts on your social media pages. As a small business, you have the opportunity to be very personal with your customers, responding to them by name and interacting with each and every customer who posts on your pages. This will help you gain recognition as a friendly, local business.
Be Timely: If you want your social media pages to be effective for your business, you need to be checking them every day. When a customer posts on your page, especially if that post is a question, they expect a response that day. If customers see that your business is failing to respond to posts in a timely manner, they will likely think that you don't care about them. So, if you find that you're having a hard time keeping up with your social media responses, consider hiring a social media coordinator who can handle all of your business's posts and responses.
Be Smart: Smart businesses offer an incentive for people to "like" or "follow" them on social media. For example, on your website and marketing material, advertise that if customers "like" your Facebook page, they'll receive exclusive offers and updates regularly. Businesses who take advantage of this technique will surely see more interaction on their social media pages.
What businesses that you know have great social media interaction skills?