Wednesday, March 19, 2014

How to Effectively Interact With Your Customers Through Social Media

Okay, so your business has a Facebook page and a Twitter. Great. But are your social media pages actually helping your business? Use these four tips to get the most out of social media by effectively interacting with your customers.

Be Personal: Depending on the size and popularity of your company, you should make an attempt to interact with each potential customer who posts on your social media pages. As a small business, you have the opportunity to be very personal with your customers, responding to them by name and interacting with each and every customer who posts on your pages. This will help you gain recognition as a friendly, local business.

Be Professional: When interacting with customers on social media, make sure your posts are professional. Of course you don't want to sound cold or robotic, but you do want to make sure that your posts are free of grammatical and spelling errors and use appropriate language. Furthermore, if an unsatisfied customer happens to leave a nasty post on one of your pages, leave a polite apology and avoid getting into a long argument thread.

Be Timely: If you want your social media pages to be effective for your business, you need to be checking them every day. When a customer posts on your page, especially if that post is a question, they expect a response that day. If customers see that your business is failing to respond to posts in a timely manner, they will likely think that you don't care about them. So, if you find that you're having a hard time keeping up with your social media responses, consider hiring a social media coordinator who can handle all of your business's posts and responses.

Be Smart: Smart businesses offer an incentive for people to "like" or "follow" them on social media. For example, on your website and marketing material, advertise that if customers "like" your Facebook page, they'll receive exclusive offers and updates regularly. Businesses who take advantage of this technique will surely see more interaction on their social media pages.

What businesses that you know have great social media interaction skills?

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