Thursday, March 27, 2014

Why Your Business Should Be Using Online Coupon Marketing


Maybe your business utilizes a coupon mailing marketing strategy, but are you tapping into the advertising platform where most consumers are actually searching for coupons? Yes, I'm talking about the internet! As more and more people are relying on mobile devices to keep their life organized, it makes sense that online coupon redemption rates are skyrocketing. Even if you have coupons on your website, you should be placing your online coupons on other sites like www.SuperSavings.com in order for more people to find them. In case you're still not convinced, here are a few reasons that you should be using online coupon marketing:

The Power of Coupons: How many times have you tried a new restaurant just because you had a coupon? I know that I have countless times! Studies show that coupons are second only to word-of-mouth when it comes to influencing consumer purchasing decisions. Recommendations from trusted friends are influential, but many people are surprised to learn that coupons carry a similar power.

Coupon Marketing is One of the Only Measurable Forms of Marketing: Most advertising and marketing is impossible to accurately measure, but coupons can be easily tracked by redemption rate and redemption location, giving you valuable insight into your consumer and justifying your marketing budget.

Coupons Offer a One-On-One Personal Moment: Unlike print ads, radio, TV, and most other forms of advertising, coupons offer a private, distraction-free communication moment. Whether the consumer prints out the coupon or pulls it up on his mobile device, a coupon in a consumer's hand offers an opportunity to establish your brand and share detailed information.

Check out www.SuperSavings.com today to see how your online coupon marketing campaign could look!

Wednesday, March 19, 2014

How to Effectively Interact With Your Customers Through Social Media


Okay, so your business has a Facebook page and a Twitter. Great. But are your social media pages actually helping your business? Use these four tips to get the most out of social media by effectively interacting with your customers.

Be Personal: Depending on the size and popularity of your company, you should make an attempt to interact with each potential customer who posts on your social media pages. As a small business, you have the opportunity to be very personal with your customers, responding to them by name and interacting with each and every customer who posts on your pages. This will help you gain recognition as a friendly, local business.

Be Professional: When interacting with customers on social media, make sure your posts are professional. Of course you don't want to sound cold or robotic, but you do want to make sure that your posts are free of grammatical and spelling errors and use appropriate language. Furthermore, if an unsatisfied customer happens to leave a nasty post on one of your pages, leave a polite apology and avoid getting into a long argument thread.

Be Timely: If you want your social media pages to be effective for your business, you need to be checking them every day. When a customer posts on your page, especially if that post is a question, they expect a response that day. If customers see that your business is failing to respond to posts in a timely manner, they will likely think that you don't care about them. So, if you find that you're having a hard time keeping up with your social media responses, consider hiring a social media coordinator who can handle all of your business's posts and responses.

Be Smart: Smart businesses offer an incentive for people to "like" or "follow" them on social media. For example, on your website and marketing material, advertise that if customers "like" your Facebook page, they'll receive exclusive offers and updates regularly. Businesses who take advantage of this technique will surely see more interaction on their social media pages.

What businesses that you know have great social media interaction skills?

Thursday, March 13, 2014

How to Keep Customers on Your Website Longer


Is your website getting as much traffic as you would like? More importantly, are customers staying on your site for a significant amount of time, or are they getting frustrated and leaving? Try these tips to make your website more user-friendly:

1) Keep the structure of your primary navigation simple (and near the top of your page). 

2) Include navigation in the footer of your site. 

3) Use breadcrumbs on every page (except for the homepage) so people are aware of their 
navigation trail. 

4) Include a Search box near the top of your site so visitors can search by keywords. 
Don’t offer too many navigation options on a page. 

5) Don’t dig too deep – in most cases it’s best to keep your navigation to no more than three levels deep

6) Include links within your page copy and make it clear where those links go to. This is also great for SEO! 

7) Avoid use of complicated JavaScript and especially Flash for your navigation. Many 
mobile phones can’t see Flash (yet), thus they won’t be able to navigate your website. Same 
applies to web browsers that don’t have an updated version of Flash installed. 

If you're feeling overwhelmed at this point, don't worry. Contact Jemco Logics today to make your site more user-friendly.

Thursday, March 6, 2014

How to Get More Business Through Customer Reviews


In a time when anyone can go online and find out the quality and credibility of everything from hotels to restaurants to plumbers, shouldn't your business be taking online reviews more seriously? Or, maybe you do realize the importance of reviews but just can't seem to get your customers to post them. Either way, try these 5 tips to improve your business's customer review strategy:

1) Be searchable: 
Is your business listed online as much as it can be? Are you sure? To check, go to www.getlisted.org. Simply type in your business name and zip code and it will tell you what review sites your business has a presence on and which ones are missing your listing. In order to get more reviews, you gotta get listed!

2) Have testimonials on your website:
While customers may tend to find reviews on third party sites more reliable, testimonials posted on your website that seem genuine and specific can also give your business some credibility. Therefore, make it a point to dedicate a section of your website to customer testimonials.

3) Send emails asking for reviews:
Some customers may be so pleased with your service that they post a review all by themselves, but more likely, you will have to make the effort to ask them to review your business. One way to do this is to dedicate an email campaign to asking your customers to write a review. Be sure to include links to all of the available sites where they can post their review (Facebook, Yelp!, Bing). If you're still having a hard time fetching reviews, include some kind of incentive in your email campaign such as a gift certificate for one lucky customer who posts a review.

4) Get your timing right: 
Customers are most likely to respond to a request for a review during or immediately after the sale or service has taken place. With that in mind, think about sending your customers to a review page immediately after they make an online purchase or receive their item. If you conduct most of your business in person, don't be afraid to hand your customers good old-fashioned comment and review cards. As long as it's short and sweet, customers will likely be willing to take the time to fill it out and you can use their answers on your website's testimonial section! (Don't forget to ask permission).

5) Don't wait until they're already gone:
Depending on the nature of your business, the length of interaction with each customer will vary. If you will come in contact with your customer several times before the service or product is completed/delivered, introduce the concept of posting a review early on. For example, if you give any kind of literature to your customer, devote a section to the importance of reviews. If a team member makes a visit to a customer's house, he could suggest that they give him a good review if they're pleased with his work. 

If your business has a large presence on online review sites, has a testimonial section on its website, sends emails asking for reviews, asks at the right time, and gives its customers plenty of opportunities to post a review, you're on the right track to getting more good reviews and increasing your business!

What other techniques does your business use to get reviews?