Thursday, February 27, 2014

How to Keep Your Millennial Employees

If your business wants to do anything creative, progressive, or technological, you probably have millennials working for you. Who exactly are millennials, you ask? Although there are no exact qualifications of being a millennial, they are generally considered to be people who were born anytime from the early 1980s to the early 2000s. Now, there are plenty of articles and posts out there bashing millennials' work ethic and selfishness, but instead of making generalizations about the "bad"characteristics of "all" millennials, it's probably more beneficial to focus on practical ways to keep them at your company because, let's face it, they're the future. Here are five strong tips to keeping millennials at your business: 

1. Challenge them: Having grown up with more technology than any other generation, these employees are expert multi-taskers, so don't be afraid to give them multiple things to do at a time.

2. Consistently give them new responsibilities: Unlike earlier generations, this group of workers is not satisfied with doing the same exact thing day in and day out. To keep them interested in their work, give them new responsibilities as they prove themselves to be talented in areas outside of those which you specifically hired them for.

3. Give them room to climb: Because millennials don't want to do the same thing forever, they're likely to make several career changes throughout their life. To retain quality millennial employees at your business, give them opportunities for promotion. If you don't, they'll realize that they've reached the glass ceiling at their position and will seek to move up somewhere else.

4. Allow them to have lives outside of work: Ever hear your millennial employees use the phrase "YOLO" (You Only Live Once)? This generation is all about making the most of their lives and accomplishing their dreams outside of their career. This does not mean that they aren't hard workers, but it does mean that they want vacation time and they want you to be understanding of life situations that may come up throughout the work day. While you don't need to cater to a millennial's every desire, your employees are more likely to stick around if they see you as a person and not just as their boss.

5. Make work fun: Even millennials who love the work that they do need the freedom to step away from the computer for a while, especially if their work is creative in nature. For example, here at Jemco Logics, we have a  ping-pong table that usually gets used daily by our designers when they hit a road block or simply can't look at their computer screen anymore. Even though this may seem counterproductive to some, it actually relaxes our employees and helps them to focus when they return to their work. Additionally, it also promotes socializing and friendly competition throughout the office, which is always a plus.

What other techniques do you use to attract and retain millennial employees at your business?

Thursday, February 20, 2014

5 Reasons Why Your Business Needs a Blog

                              Graphic By: HubSpot

1. It helps people to view your business as an authority in your industry

2. It will help you receive more traffic on your main website

3. It will help you to interact and connect with your customers

4. It improves your SEO by creating more pages of content

5. It's a great way to get inbound links to your website

Don't have the time or resources to run your own blog? Let Jemco Logics help you by creating and managing a blog for you!

Thursday, February 13, 2014

Top 5 Reasons Your Website Should be Mobile-Friendly

1) Most websites now get 40% of their views via a mobile device.

2) Your highest paying clients are using mobile devices (about 30% of mobile users make over 100k/year).

3) If your site is hard to use on a mobile device, it will drive away customers.

4) Your customers expect your site to be mobile-friendly. If it's not, you may lose them.

5) Customers may likely be searching for your business while on the go rather than at home, which means they are definitely using a mobile device.

Go to to get your mobile-friendly site today.

Thursday, February 6, 2014

How to Use Social Media to Recruit Employees

1) Get the Work For Us app on Facebook: There are 1.23 billion people on Facebook. There's a good chance that one of these people is exactly the kind of person you'd like to work for your company. So, instead of just using job boards, try using the most-used social media tool in the world to post your employment opportunities. In addition to simply posting job opportunities as a status on your company's page, you can also use Facebook's free Work For Us app. You can easily download the app to your company's page and use it to post job opportunities to a huge network of employees. Just think, even if someone who isn't looking for a job sees your post, they might know someone who is perfect for the position and spread the word to them!

2) Utilize LinkedIn to its Full Potential: You probably know by now that LinkedIn is a great tool to network with professionals, but are you successfully using it to recruit new employees? When using LinkedIn as a business, here are a few things to remember: First, stay in touch with former employees who worked well with your company. By keeping these relationships, you can ask people questions, use their talents in the future, and potentially find new talent through their network of friends and colleagues. Next, use keywords to search for potential employees who have the skills you are looking for. For example, if you are looking for someone to manage social media at your nonprofit organization, you should search for people with experience in "social media" and knowledge of "nonprofits." Third, make sure that you're using all of your resources by asking other employees in your company to seek out new talent in their social networks. Finally, remember the differences between different forms of social media. For example, LinkedIn is helpful when viewing credentials while Facebook is more useful when seeking a candidate's professionalism and character.

3) Be attractive to potential employees: The recruitment process goes both ways; that's right, people are seeking out companies that they want to work for just like you are seeking out talented people to work for your company. If you want people to want to work for you, make sure your website and social media pages are informative and up-to-date. Then, try to think like an outsider. If you were a random person on the web, would you want to work for your company based on what you find?

Have you had any luck using social media to recruit employees?