In 2014, most businesses are aware that having a good website is essential to being successful. Even if you have a professionally designed site, however, your website content (what your website is saying) may be scaring away customers. You may need to do some updating if your website:
1) HAS DULL, UNPROFESSIONAL PHOTOS
You may have the best product or service on the web, but if your pictures aren't enticing, customers will search for a more professional-looking company. Therefore, it's worth the cost to hire a professional photographer to take the photos that will be posted on your website. Or, simply use a program such as PhotoShop to edit your own pictures to make them look professional.
For example, these are photos of different rooms in the same hotel. As you can see, just by changing the lighting, the photo on the right looks fresher, cleaner, and more appealing. For this hotel, having a good picture on their website may make all the difference in their success.
Nothing looks less professional than when a company doesn't even take the time to double-check the spelling and grammar of its website content. These kinds of errors can make your company look careless, lazy, and unintelligent. So, make sure to have your content proofread constantly or use a web tool like grammarly.com which does all the editing work for you.
3) USES ILLEGIBLE FONTS AND COLORS
If your website is hard to read, or worse, hurts the reader's eyes, customers won't stay on it for long. Always use simple, easy-to-read fonts such as Arial or Veranda and colors that complement your font, not compete with it.
Your customers should easily be able to answer any question that they might have about your company by reading your website. If your site goes on and on about how great your product is but fails to give essential information such as operating hours and contact information, your customer will get frustrated and leave. On the same note, big blocks of repetitive text will also send your customer running. The solution? Say everything that you need to say in as few words as possible and be sure to break up large blocks of text by adding a photo or starting a new paragraph.
5) IS DISORGANIZEDDo your customers complain about not knowing where to find something on your website? Do you yourself sometimes forget how to get to a certain page on your site? If so, you should probably think about re-organizing. Make the browsing experience as simple as possible for your customers by having organized tabs that allow for easy navigation.
Don't let poor website content drive away another customer. Let Jemco Logics help your business by creating appealing, easy-to-read content that you can update whenever you want!