Wednesday, January 29, 2014

6 Social Media Tips You Can't Afford to Ignore


1. FacebookWhen posting, think about how your content will be viewed. For example, here is the same post in two different forms.
 
The first post received attention through comments, likes, and shares, while the second post received no interaction whatsoever.  Because full-size photos are often more attention-grabbing, small thumbnails can get overlooked. So, remember to optimize your posts by using the best method for your content.

2. Twitter: When tweeting, utilize hashtags without over-doing it. Using hashtags can be a great way to get the right people to read your content, but over-using hashtags can make your posts frustrating and hard to read. Remember, Twitter only allows you to use 140 characters in your post, so make 'em count! Stick to one or two relevant hashtags. 

3. Pinterest: Optimize your business’s Pinterest account by using keywords in your name and description, not just your business name. For example instead of just "Jemco Logics," our Pinterest account is titled "Jemco Logics| Grand Rapids Web Design and Development." This allows people to come across your account even if they don't know your company's name. 

4. Blogs: No one wants to read a blog that simply copies and pastes content from other sites, so get creative by creating original visuals with free sites like PicMonkey and LiveLoveCreate. It's fun and easy!

5. Instagram: Make your photos stand out by using different apps to edit them. Some cool and useful apps for this are: Retrogram, Rakuga Cute, PicLab, Diptic, and Frame Swag. If your photos are awesome enough, you might even be featured by Instagram!

6. Google PlusWhile social media management programs like Hootsuite are useful for businesses, sometimes it's better to post directly from the site. For example, when posting photos to Google+, do it directly from your Google+ account rather than Hootsuite so you can upload a full-size photo instead of a thumbnail. As mentioned earlier, this kind of post will receive more attention.

Hopefully you can take at least one of these tips and use it to improve your business's social media strategy. Now get out there and be social!

Thursday, January 23, 2014

How to Achieve Your Daily Goals

Does your pile of to-do's seem like it only grows every day and you don't know how to tackle it? Try these tips to help you accomplish your short-term, daily goals.

1) Start the day right: Try not to have one of those days. You know the days I'm talking about. The ones when you oversleep because your alarm didn't go off and you're so flustered that you throw on a dirty shirt, skip breakfast, and forget to grab your lunch on the way out. If your day starts like this, it becomes a million times harder to focus, organize, and get anything done. Therefore, think ahead by getting enough sleep so that you'll wake up with plenty of time to relax in the morning, shower, eat breakfast, and maybe do some reading. By doing so, you've already set a good tone for the day, helping you to accomplish more later.

2) Make a to-do list: Whether you're overwhelmed by duties at work or looking to get things done on your Saturday, making a to-do list truly is a helpful way to achieve your goals. Something about seeing your goals written out gives you a starting point to accomplish them instead of scrambling to remember everything you want to get done. To get the most out of your to-do list, try to organize your goals by importance, give a specific time-frame for each goal, and cross off each goal when you've accomplished it.


3) Think big, but realistic: While it's good to aim high with your goals, setting unrealistic goals for yourself will likely lead to frustration and disappointment if you can't meet those standards. Instead, try prompting yourself with smaller, more achievable goals, then, when you're able to get those done, raise the bar. For example, if your goal for this year is to lose weight, it's probably unrealistic to say that you're going to work out every single day when you currently don't work out at all. Instead, make a goal to work out for two days a week, then, once you make this happen, you can push yourself to three or four days a week.



4) Have some accountability: As human beings, we can be very proud creatures. So, when we tell someone that we're going to do something, we're more likely to do it just so we don't have to tell that person that we failed. Now, a good accountability partner shouldn't make you feel horrible if you don't achieve your goals, but they shouldn't enable you to blow them off either. To get the most out of an accountability partner, choose someone who is not extremely close to you to tell your goals to. Knowing that they will ask you about your progress should motivate you to get moving!



5) Reward yourself: Let's be honest; we all work harder and faster when we know that we're going to be rewarded at the end. So, decide ahead of time some specific way to reward yourself for achieving your goals for that day. To make sure that you don't cheat, tell your accountability partner about your reward. Whether your reward is big or small, it just has to motivate you.

Thursday, January 16, 2014

Why You Need a Professionally Designed Logo


You want to give a good first impression
Whether walking into your store, searching your website, or looking at your ad in the newspaper, customers are seeing your logo and immediately making judgments about your business. Just by looking at your logo, a customer can decide if your business is professional, if it's trustworthy, and if they want to shop there. Consequently, a bad logo is likely to lose you valuable business. To prevent this, contact the graphic designers at Jemco Logics today to design or redesign your logo.

You want it to be memorable
Think about the most well-known and iconic logos out there such as the Nike swoosh, the Apple apple. These logos don't need to explain what their business does. In fact, these two examples don't even contain any text. The simple image itself does the job of making the company easy recognizable. If you want people to remember and recognize your logo, allow a professional designer to create a logo that is simple, yet creative.

You want it to be relevant
Once you have logo and are finally getting some brand recognition, the last thing you want to do is have to redesign. You want your logo to accurately portray the work that your company does and you want people to be able and you want it to look fresh. The best way to have a fresh-looking logo without having to redesign? Make it timeless. Look at the logo history Ford Motor Company:


As you can see, the Ford logo has changed slightly over time, but has seemed to keep the same general design in the last century, keeping its brand recognition. If you'd like your business to have a timeless logo, call Jemco Logics to start the process!

Just for fun, type "logos gone wrong" into your favorite search engine. What you find should be reason enough to hire a professional. Plus, you'll get a good laugh.
 


Thursday, January 9, 2014

Are you Content with Your Website's Content?

In 2014, most businesses are aware that having a good website is essential to being successful. Even if you have a professionally designed site, however, your website content (what your website is saying) may be scaring away customers. You may need to do some updating if your website:

1) HAS DULL, UNPROFESSIONAL PHOTOS
You may have the best product or service on the web, but if your pictures aren't enticing, customers will search for a more professional-looking company. Therefore, it's worth the cost to hire a professional photographer to take the photos that will be posted on your website. Or, simply use a program such as PhotoShop to edit your own pictures to make them look professional.

For example, these are photos of different rooms in the same hotel. As you can see, just by changing the lighting, the photo on the right looks fresher, cleaner, and more appealing. For  this hotel, having a good picture on their website may make all the difference in their success.


2) HAS SPELLING AND GRAMMATICAL ERRORS
Nothing looks less professional than when a company doesn't even take the time to double-check the spelling and grammar of its website content. These kinds of errors can make your company look careless, lazy, and unintelligent. So, make sure to have your content proofread constantly or use a web tool like grammarly.com which does all the editing work for you.


3) USES ILLEGIBLE FONTS AND COLORS
If your website is hard to read, or worse, hurts the reader's eyes, customers won't stay on it for long. Always use simple, easy-to-read fonts such as Arial or Veranda and colors that complement your font, not compete with it.



4) IS UNINFORMATIVE
Your customers should easily be able to answer any question that they might have about your company by reading your website. If your site goes on and on about how great your product is but fails to give essential information such as operating hours and contact information, your customer will get frustrated and leave. On the same note, big blocks of repetitive text will also send your customer running. The solution? Say everything that you need to say in as few words as possible and be sure to break up large blocks of text by adding a photo or starting a new paragraph.


5) IS DISORGANIZED
Do your customers complain about not knowing where to find something on your website? Do you yourself sometimes forget how to get to a certain page on your site? If so, you should probably think about re-organizing. Make the browsing experience as simple as possible for your customers by having organized tabs that allow for easy navigation.

Don't let poor website content drive away another customer. Let Jemco Logics help your business by creating appealing, easy-to-read content that you can update whenever you want!

Thursday, January 2, 2014

Is Your Business Ready for E-Commerce?


The holidays are over and, as expected, more people than ever skipped the long lines and crazies by doing their shopping online. And why wouldn't they? It's just plain easier. Yep, that's right-- People would rather sit at home and shop online in their pajamas than have to travel to your store. It may be heartbreaking, but it's reality, and if you plan on continuing to make a profit with your business, you had better start thinking about incorporating e-commerce into your website. Are you thinking about it yet? Good. Now, before you go any further, stop and ask yourself these 5 questions:

1) Do you have the time and resources to keep up your e-commerce site?
Don't be fooled-- Just because your transactions are happening online doesn't mean that products magically appear on people's doorsteps. Be sure to have a business plan that addresses issues such as packaging, shipping, return policies, and payment methods.

2) Have you checked out the competition?
One of the most basic things you can do to plan for your e-commerce site is to research what your competition's sites look like. When deciding between competitors, customers tend to go to the site that is most informative, organized, easy to use, and visually pleasing. Make sure it's yours!

3) Do you know who your target audience is? 
Think about who you are selling to, then be sure to cater your graphics and content to the demographic that you are trying to attract. For example, Modcloth.com, a retail site targeting young women in their teens and twenties, appeals to their target demographic by using clever product names and girly descriptions. This helps the shopping experience feel more personal and exciting for the customer.

4) Have you put yourself in your customer's shoes?
Ask yourself, "What are my favorite e-commerce sites and why do I like them so much?" Make a list of these features and be sure to incorporate them into your site. Additionally, don't forget to make your site mobile-friendly so that customers can shop anywhere, anytime.

5) How do you go about creating an e-commerce site?
If you've addressed the first four questions, the next thing you need to do is decide if you will attempt to create this site yourself or allow a professional web-solution company to do it for you. . If you'd like to save your time and sanity, click here.

We hope these questions help your business to begin the process of a successful e-commerce website. Please feel free to send comments and questions!