Thursday, July 17, 2014

Why Design Matters

This week, BusinessWeek posted an article called "Teaching Mapping Apps to Pick the Prettiest Walk Over the Shortest." The fact that this new feature is even being explored is proof that people are not always satisfied with the simplest, quickest path: They want a beautiful experience. 

In the case of this article, this applies to walking or driving a beautiful route, but this concept can also be applied to the world of web development. Whether you are in the business of designer clothing, plumbing, or running a bar, your customers want to see beauty when they access your website. Of course, this beauty will look different for different businesses, but it must be there. From feminine fonts to well-thought-out color schemes, from high-quality photos to smooth, animated graphics, a good website will not only be efficient in giving customers the information that they are seeking, but it will capture their attention aesthetically, making their visit to your site much more pleasant. 

Is your business's website a place that people enjoy visiting? If not, let Jemco Logics help you by creating a beautiful, custom-designed site today.

Thursday, June 12, 2014

Why you NEED a quality e-commerce website!

Total U.S. e-commerce spending grew by 18 percent in 2013, reaching just under $320 billion. The report estimated that 11 percent of e-commerce spending in 2013 was done through smartphones, now known as mobile-commerce or m-commerce.

The report explained that this is likely a result of "showrooming"--when consumers trek to brick-and-mortar shops to check out new products and then buy them from a cheaper vendor online.
The report said: "Smartphones have become consumers’ most valued shopping companion as showrooming quickly becomes standard practice for in-store shoppers."
It warned that 2014 could mean trouble for companies who are unable to maintain presence multiple channels such as physical, online, and mobile stores.

Get yourself an E-commerce website today!

Thursday, April 17, 2014

How to Get More People to Open Your Emails

Do you have great email content but poor email open rates? These three small tips will help your emails get opened more often!

1) Choose the right "from" name: Make sure that the "from" name in your emails is clearly recognizable and conveying who you are to customers. If they don't know who is emailing them, they're probably not going to open the email.

2) Update your "from" email address: Email addresses like " tend to be unfriendly and scare subscribers off. Be more personal and recognizable by using a "from" email address such as "" to get more successful open rates.

3) Use the pre-header text to engage your subscribers: Just like the unfriendly "", customers also don't like to see the summary line of your email reading "If this email is not displaying correctly here." Instead, use this space to get the customer's attention by telling them why they should open your email.

What tips and tricks have you used to get more customers to open your emails?

Thursday, April 10, 2014

Knowing What Makes Your Business Different

How your business is different?
Whatever your business is, chances are, you're not the only one doing it. Today's consumers have plenty of options when it comes to everything from hiring a plumber to going out to eat. So, how would you like your business to be different? Will you work freaky-fast? Are you super friendly? Do you take your time, but do the job right? You have to figure this out yourself before you can convey it to your customers.

What is your competition doing?
Yes, you should be checking out the competition to see what they're doing right and what they're doing wrong. You can do this by researching your competition and reading through their reviews. Are their several complaints about their workers being unfriendly? Then make it a point to show people that your business is super friendly.

What do your customers care about?
Sometimes, your customers don't care about the same things that you care about. Maybe you pride yourselves on how fast you can do a job, but if customers are complaining that your work is not successful, maybe you should instead focus on doing the job right instead of doing it quickly. People may value different things in different companies, so find out what your customers care about by distributing surveys.

Are you being honest?
If you are a small business, you have the opportunity to be more personal with your customers, so take advantage of this by being honest and transparent and sticking to your what makes you different. Always be prepared to explain why your business is better than the competition without bashing them.

Is everyone on the same page?
Be sure to have a written list of what makes your business different and better than the competition so that all employees are conveying the same message to your customers. Use this information as content for your website, local listings, social media pages, and other marketing campaigns.

If you know what makes your business different, you do that thing very well, and you effectively communicate this to potential customers, you'll build a good reputation in your area and start giving your competition some real competition. 

Thursday, March 27, 2014

Why Your Business Should Be Using Online Coupon Marketing

Maybe your business utilizes a coupon mailing marketing strategy, but are you tapping into the advertising platform where most consumers are actually searching for coupons? Yes, I'm talking about the internet! As more and more people are relying on mobile devices to keep their life organized, it makes sense that online coupon redemption rates are skyrocketing. Even if you have coupons on your website, you should be placing your online coupons on other sites like in order for more people to find them. In case you're still not convinced, here are a few reasons that you should be using online coupon marketing:

The Power of Coupons: How many times have you tried a new restaurant just because you had a coupon? I know that I have countless times! Studies show that coupons are second only to word-of-mouth when it comes to influencing consumer purchasing decisions. Recommendations from trusted friends are influential, but many people are surprised to learn that coupons carry a similar power.

Coupon Marketing is One of the Only Measurable Forms of Marketing: Most advertising and marketing is impossible to accurately measure, but coupons can be easily tracked by redemption rate and redemption location, giving you valuable insight into your consumer and justifying your marketing budget.

Coupons Offer a One-On-One Personal Moment: Unlike print ads, radio, TV, and most other forms of advertising, coupons offer a private, distraction-free communication moment. Whether the consumer prints out the coupon or pulls it up on his mobile device, a coupon in a consumer's hand offers an opportunity to establish your brand and share detailed information.

Check out today to see how your online coupon marketing campaign could look!

Wednesday, March 19, 2014

How to Effectively Interact With Your Customers Through Social Media

Okay, so your business has a Facebook page and a Twitter. Great. But are your social media pages actually helping your business? Use these four tips to get the most out of social media by effectively interacting with your customers.

Be Personal: Depending on the size and popularity of your company, you should make an attempt to interact with each potential customer who posts on your social media pages. As a small business, you have the opportunity to be very personal with your customers, responding to them by name and interacting with each and every customer who posts on your pages. This will help you gain recognition as a friendly, local business.

Be Professional: When interacting with customers on social media, make sure your posts are professional. Of course you don't want to sound cold or robotic, but you do want to make sure that your posts are free of grammatical and spelling errors and use appropriate language. Furthermore, if an unsatisfied customer happens to leave a nasty post on one of your pages, leave a polite apology and avoid getting into a long argument thread.

Be Timely: If you want your social media pages to be effective for your business, you need to be checking them every day. When a customer posts on your page, especially if that post is a question, they expect a response that day. If customers see that your business is failing to respond to posts in a timely manner, they will likely think that you don't care about them. So, if you find that you're having a hard time keeping up with your social media responses, consider hiring a social media coordinator who can handle all of your business's posts and responses.

Be Smart: Smart businesses offer an incentive for people to "like" or "follow" them on social media. For example, on your website and marketing material, advertise that if customers "like" your Facebook page, they'll receive exclusive offers and updates regularly. Businesses who take advantage of this technique will surely see more interaction on their social media pages.

What businesses that you know have great social media interaction skills?

Thursday, March 13, 2014

How to Keep Customers on Your Website Longer

Is your website getting as much traffic as you would like? More importantly, are customers staying on your site for a significant amount of time, or are they getting frustrated and leaving? Try these tips to make your website more user-friendly:

1) Keep the structure of your primary navigation simple (and near the top of your page). 

2) Include navigation in the footer of your site. 

3) Use breadcrumbs on every page (except for the homepage) so people are aware of their 
navigation trail. 

4) Include a Search box near the top of your site so visitors can search by keywords. 
Don’t offer too many navigation options on a page. 

5) Don’t dig too deep – in most cases it’s best to keep your navigation to no more than three levels deep

6) Include links within your page copy and make it clear where those links go to. This is also great for SEO! 

7) Avoid use of complicated JavaScript and especially Flash for your navigation. Many 
mobile phones can’t see Flash (yet), thus they won’t be able to navigate your website. Same 
applies to web browsers that don’t have an updated version of Flash installed. 

If you're feeling overwhelmed at this point, don't worry. Contact Jemco Logics today to make your site more user-friendly.